From Liz Bergeron
Yesterday we emailed you with news of a new PCTA logo, and included an image of that logo in the message. Shortly after sending the email, several of you alerted us to a serious issue with this new logo. We’re thankful for your feedback and concern, and fortunate to have such a caring and committed community. In light of the issue, we have decided not to move forward with this new logo and are discontinuing any use of it immediately.
Some of you also confused our message as a plan to change the traditional PCT shield emblem that is used to mark the trail—and we’re sorry for the confusion. To clarify, the logo we sent was for our association—not the trail emblem.
We apologize for the sudden turnabout, and take your concerns seriously. We hope you’ll bear with us as we move forward. Please know that the Pacific Crest Trail remains our top priority.
Executive Director and CEO
Original message from Liz Bergeron
After 15 years, Pacific Crest Trail Association is retiring the current logo and replacing it with one that we believe better symbolizes our strong community of PCT supporters. While the current logo has served us well, it’s time for something fresh and new to help us grow our ability to protect, preserve and promote the Pacific Crest Trail.
As our community of PCTA members, donors, volunteers, nonprofit, government and corporate partners, you have a good awareness of our mission. We’re grateful for your dedication because you have enabled remarkable accomplishments on behalf of the PCT.
As you know, our work doesn’t end: challenges facing the trail are many and often perpetual. Mother Nature does her best each year to take back parts of the path. Trees fall, wildfires rage and brush grows. Pressure continues to mount to lessen protections for federal land along the trail. And about 10 percent of the trail remains on private land that could be developed.
To meet these varied and difficult challenges, it’s more important than ever to expand the PCT community, and that requires a seemingly simple yet enormously difficult task: rising above the sea of information that surrounds us all so we’re noticed.
The new logo and visual brand is a more sharply-defined personality for the PCTA. We believe it will be more recognizable and memorable—not only for those who know and love the PCT, but also for many more who may not be aware of it but could one day be its strongest supporters.
As you see, the new logo reflects our heritage with the teal color of the famous PCT trail sign. But it also adds a warmth and friendliness associated with our greatest asset: people. Without the commitment, connections, and common bond of people in the PCT community, our mission would not succeed.
You’ll be seeing both the current logo and the new one over the next few months as we make the transition. We’re excited for all the changes to come and we’re so glad that you’re part of this journey with us.
While our look and logo may have changed, the PCTA is still as committed as ever to working with all of you to protect the trail and preserve America’s greatest wilderness experience for this and future generations of hikers and horseback riders.
Thanks for all you do for the PCT.
Executive Director and CEO
** Editor’s Note: What do you think about the new logo? You can leave comments below.